The house music star revealed No Context Records today alongside the imprint’s debut release, “Kick Drums.”
One of the best things about house music is that it doesn’t need context to make you feel something.
That’s one of the core tenets of No Context Records, a new label from the mind of Kyle Watson. The South African house music star launched the imprint today alongside its debut release, a tameless tech house track called “Kick Drums.”
And it’s a family affair. According to a press release shared with EDM.com, Watson developed No Context alongside his wife, Tash. She says its direction is inspired by “that tingly feeling you get when the warm embrace of a good bassline wraps around your ears.”
“Isolate that bassline—take it out of context—and suddenly it makes a lot less sense,” she continues. “It’s the combination of seemingly random and unrelated elements that create something truly magical, and that’s what inspires us at No Context.”
Watson is currently gearing up for a landmark performance at Coachella, where he’ll throw down in the iconic festival’s famed Yuma Tent. In the meantime, you can check out “Kick Drums” below and stream the new track here.